News & Media

Aitken Spence
Media & News

Aitken Spence Travels hosts President of the Lebanese Travel Agents Association to Sri Lanka


The President of the Lebanese Travel Agents Association, Mr. Jean Abboud along with a group of high
profile Lebanese tour agents on an educational tour to Sri Lanka was welcomed and hosted by Aitken
Spence Travels recently. The group’s main objective was to update themselves about the destination
and explore possibilities of developing new tours based on their 14-year relationship with the

As the market leader that penetrated the Lebanese market way back in 2001, Aitken Spence Travels
has enjoyed the first mover advantage and handles the bulk of the inbound Lebanese travelers to Sri
Lanka. The country recorded over 3,700 Lebanese travelers last year and this number is currently
growing at 20 per cent.

The Lebanese travelers prefer to travel to Sri Lanka specifically during Eid, Easter, Christmas and
summer holidays which usually fall during June, July & August. Many honeymooners and groups
prefer Sri Lanka as a destination and enjoy the many new attractions the country has to offer
including shopping at all international branded stores.

Commenting on his visit to Sri Lanka President of the Lebanese Travel Agents Association, Mr. Jean
Abboud said “I have been in love with Sri Lanka since my first visit way back in 2001. I could safely
say that this is my second home. You have a beautiful country which is a tropical destination to many
Lebanese who enjoy attractions such as the abundance of beautiful nature, the rich culture, the sandy
beaches and the varied wild life Sri Lanka has to offer. So we need to look at creating more and more
new tours highlighting these products to attract travelers from Lebanon that would further strengthen
and grow the market”

“We have invested heavily in this market ever since we entered it. All our efforts through promotions,
airline promotions and educating the agents has paid rich dividends in reaching the current position.
We will not relay on our current laurels and will ensure that we further strengthen the relationships
and develop more tours that would help us tap in to untapped potential travelers of Lebanon” stated
Mr. Darell de Crusz AVP Marketing of Aitken Spence Travels.

Aitken Spence Travels the winner of the Presidential award for 3 consecutive years and the only DMC
to enter the Hall of Fame as well as being the recipient of Sri Lanka Tourism Award for Professional
Conference Organizer. The company was also the proud recipient of the prestigious PATA gold award
in 2014 under the Environment – Ecotourism Project for an innovative excursion program developed
together with the Elpitiya Plantations.

Aitken Spence Travels is fully diversified in to every aspect of tourism related activities namely;
Leisure, Eco, Adventure, MICE and Cruise. It is considered as the leader in destination management
in Sri Lanka with its creative and innovative tours and services. Partnered with the world’s largest
tourism integrated company, TUI group, with over three decades of experience, the company is
backed by a reputation of being the most professional in the business.



IN THE PICTURE: The President of the Lebanese Travel Agents Association, Mr. Jean Abboud along with other Lebanese tour agents visiting Sigiriya.